STRANDS, with Argan Oil and Keratin features two permanent cream color lines in tubes. There’s REFLEXIONS™ Permanent Low-Ammonia offering 33 shades and COLOR LUST™, an Ammonia-Free formula with 27 shades available. Both offer rich, vibrant color, superb condition and incredible shine (with pure micro pigments) plus lasting coverage.

The STRANDS Hair Collection is the only professional color line exclusively offering Argan Oil, which nourishes, hydrates, and improves elasticity. Keratin is responsible for rebuilding and strengthening the hair fiber, while STRANDS unique Pure Micro Pigments ‘polish’ as they go into instant action to ensure rich, shining color that lasts for your clients. Envision each shade drenching every individual hair strand with shine-enhancing, moisture-rich conditioning. Blondes glisten … redheads radiate … and brunettes reflect a brilliant sheen.